Assistant Manager, Brands (Festive Focus)

Job Description

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand and seasonal festive marketing campaigns across Hong Kong properties. Responsibilities typically include developing campaign concepts, coordinating content and creative agencies, managing digital and social media communications, supporting hotel promotions, monitoring brand standards, and tracking campaign performance. Candidates are expected to have a degree in marketing, communications, public relations, hospitality, or a related field, together with several years of relevant experience. Strong project management, copywriting, presentation, communication, and stakeholder coordination skills are important. Experience in luxury hospitality, retail, lifestyle brands, or festive campaign planning is advantageous. The successful candidate should be creative, commercially aware, organized, detail-oriented, and comfortable managing multiple deadlines in a fast-paced environment.

Company Info

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other international markets. The group operates well-known Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders brands. Its properties are recognized for warm Asian hospitality, high service standards, premium facilities, dining, wellness, and business travel experiences. In Hong Kong, Shangri-La operates prominent luxury hotels and is strongly associated with upscale accommodation, restaurants, events, and corporate hospitality. The company employs colleagues across hotel operations, commercial functions, culinary services, finance, technology, and corporate support. Brand and festive marketing roles typically work with hotel teams, agencies, media, partners, and senior stakeholders to strengthen guest engagement and generate commercial results.

Destination Guide

Hong Kong is a highly connected international city and a major centre for hospitality, finance, retail, technology, trade, and creative industries. Job opportunities are particularly strong in luxury hotels, restaurants, tourism, events, marketing, retail, and corporate services. The culture blends Cantonese traditions with international influences, and English is widely used in professional workplaces alongside Cantonese and Mandarin. Lifestyle options range from dense urban neighbourhoods, shopping, and nightlife to beaches, hiking trails, islands, and country parks. Housing can be expensive, so many professionals choose locations near efficient MTR rail connections or share accommodation. Overseas hires generally need an employer-sponsored employment visa, usually supported by a confirmed offer and proof of qualifications and relevant experience. Candidates should arrange housing, insurance, banking, and document verification before relocating. Hong Kong has excellent public transport and a fast-paced working environment.