AI Marketing Data Strategist / Group-wide CRM & Personalized Marketing – Marketing Division

Role summary

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Rakuten is seeking an AI Marketing Data Strategist to support group-wide CRM and personalized marketing initiatives. The role typically requires experience in marketing strategy, customer data analysis, CRM, personalization, digital marketing, and the practical use of AI or machine-learning technologies. Candidates should be comfortable translating business objectives into data-driven campaigns, working with diverse teams across Rakuten’s services, and measuring customer engagement and campaign performance. Strong analytical, communication, project coordination, and presentation skills are expected. Experience with SQL, marketing-automation platforms, customer data platforms, or experimentation is advantageous. The successful candidate will help establish scalable, insight-led marketing practices and communicate recommendations clearly to both technical and business stakeholders.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and other online services. Its membership and loyalty platform connects many of these businesses, allowing Rakuten to use customer insights to improve products and deliver personalized experiences. Rakuten is known for its global workforce, English-friendly corporate environment, and strong focus on innovation, data, and artificial intelligence. The company employs people from many countries and collaborates across international offices and business units. Employees may work on large-scale consumer platforms, marketing technology, financial services, telecommunications, or enterprise initiatives. Roles in Tokyo often offer exposure to cross-functional, multinational projects, although workloads and workplace expectations can vary by department.