Device Strategy & Planning Manager - Device Strategy Section , Device Business Department , Group Sales Division (GSD)

Role summary

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This role develops and executes device strategies for Rakuten’s mobile business, including smartphone portfolio planning, product selection, pricing, sales forecasts, launches, and performance analysis. The manager is expected to coordinate with manufacturers, suppliers, internal sales and marketing teams, and other business units. Candidates should have experience in product or business planning, preferably in mobile devices, telecommunications, consumer electronics, or e-commerce. Strong analytical, negotiation, project management, and communication skills are important. Business-level English is likely required, while Japanese ability is highly advantageous for working with local partners and internal stakeholders. The successful candidate should be commercially minded, proactive, detail-oriented, and comfortable managing multiple priorities in a fast-changing environment.

About the employer

Rakuten, Inc. is a major Japanese internet services company founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, digital content, travel, online advertising, and mobile telecommunications. The Rakuten ecosystem connects consumers and businesses through services such as Rakuten Ichiba, Rakuten Card, Rakuten Bank, Rakuten Travel, and Rakuten Mobile. The company is known for its membership and loyalty platform, which allows customers to earn and use Rakuten Points across multiple services. Rakuten operates internationally and maintains a diverse, technology-focused workforce. Its corporate culture emphasizes innovation, entrepreneurship, customer value, and collaboration across business units. This position sits within the Group Sales Division and supports the company’s device-related strategy for its mobile and consumer services.