This role develops and executes device strategies for Rakuten’s mobile business, including smartphone portfolio planning, product selection, pricing, sales forecasts, launches, and performance analysis. The manager is expected to coordinate with manufacturers, suppliers, internal sales and marketing teams, and other business units. Candidates should have experience in product or business planning, preferably in mobile devices, telecommunications, consumer electronics, or e-commerce. Strong analytical, negotiation, project management, and communication skills are important. Business-level English is likely required, while Japanese ability is highly advantageous for working with local partners and internal stakeholders. The successful candidate should be commercially minded, proactive, detail-oriented, and comfortable managing multiple priorities in a fast-changing environment.
Rakuten, Inc. is a major Japanese internet services company founded in 1997 and headquartered in Tokyo. Its businesses span e-commerce, fintech, digital content, travel, online advertising, and mobile telecommunications. The Rakuten ecosystem connects consumers and businesses through services such as Rakuten Ichiba, Rakuten Card, Rakuten Bank, Rakuten Travel, and Rakuten Mobile. The company is known for its membership and loyalty platform, which allows customers to earn and use Rakuten Points across multiple services. Rakuten operates internationally and maintains a diverse, technology-focused workforce. Its corporate culture emphasizes innovation, entrepreneurship, customer value, and collaboration across business units. This position sits within the Group Sales Division and supports the company’s device-related strategy for its mobile and consumer services.
Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, manufacturing, tourism, and international business. Tokyo provides the widest range of professional roles and the largest international community, while Osaka, Nagoya, Fukuoka, and Sapporo offer lower-cost alternatives with growing economies. Japanese workplace culture generally values punctuality, preparation, teamwork, respect for hierarchy, and careful decision-making. Daily life is safe, efficient, and convenient, with excellent public transport, healthcare, and public services, although housing and commuting in Tokyo can be expensive. English-speaking jobs exist, especially in multinational companies, but Japanese ability greatly improves career options and social integration. Most foreign employees need an appropriate work visa, usually sponsored by their employer; highly skilled professionals may qualify for preferential treatment. Relocation planning should include housing, residence registration, health insurance, taxes, banking, and mobile service. Japan’s main islands are Honshu, Hokkaido, Kyushu, Shikoku, and Okinawa.
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