This role plans and executes sales-promotion strategies for Rakuten’s device business, including smartphones and related products. Responsibilities may include campaign planning, sales analysis, pricing and promotion coordination, partner and channel support, performance reporting, and collaboration with product, marketing, and sales teams. Candidates are expected to have experience in sales promotion, marketing, consumer products, telecommunications, or retail operations, along with strong project-management and communication skills. Business-level Japanese is likely essential, while English may be useful in Rakuten’s international environment. The successful candidate should be commercially minded, data-driven, comfortable managing multiple stakeholders, and able to turn market insights into practical initiatives that improve device sales.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering online marketplaces, fintech, mobile communications, travel, digital content, advertising, and professional sports. Rakuten’s business model connects customers and merchants through its membership program and Rakuten Points, encouraging users to engage across multiple services. Rakuten Mobile is expanding Japan’s mobile network and offers smartphones, communication plans, and related devices, creating opportunities in telecommunications, retail, marketing, and technology. The company has a global workforce and promotes a multinational working environment, although many Japan-based positions require Japanese proficiency. Employees typically work in a fast-moving setting where business innovation, cross-functional collaboration, customer focus, and data-based decision-making are highly valued.
Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, manufacturing, tourism, and international business, with the greatest concentration around Tokyo, Osaka, Nagoya, and Fukuoka. Japanese workplace culture generally values punctuality, preparation, teamwork, respect for hierarchy, and careful communication. Urban life is convenient and safe, with excellent public transport, while regional areas offer lower living costs and a slower pace. Tokyo rents can be high, so employer housing support or relocation allowances are worth checking. Foreign employees usually need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa; the employer normally sponsors the application. Applicants should prepare academic records, employment documents, and a valid passport. Learning practical Japanese greatly improves daily life and career prospects. After arrival, employees must register their address, join health insurance and pension systems, and arrange banking and mobile services. Japan’s seasons, food, public transport, and regional diversity make relocation rewarding.
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