Data Analyst -Data & Insight Utilization Group, Marketing Division

Role summary

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Rakuten is seeking a Data Analyst for its Data & Insight Utilization Group within the Marketing Division. The role involves analyzing customer and marketing data, developing actionable insights, creating reports and dashboards, and supporting data-driven campaign and business decisions. Candidates are expected to have practical experience with SQL, statistical analysis, data visualization, and tools such as Excel, Tableau, or similar platforms. Knowledge of Python or R is advantageous. Strong communication skills are important because the analyst will work with marketing, product, and business teams. The successful candidate should be able to explain analytical findings clearly, manage multiple projects, and translate business questions into measurable data solutions. Japanese proficiency may be required for internal coordination, while English ability is useful in Rakuten's international environment.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, online advertising, travel, and professional sports. Rakuten connects these services through its membership and loyalty platform, allowing customers to earn and use Rakuten Points across the group. The company has expanded internationally and employs a diverse workforce, with English used widely in many corporate and technical teams. Its marketing and data functions use customer behavior, transaction information, and digital engagement data to improve products, personalize services, and support business growth. Working at Rakuten can offer exposure to large-scale consumer platforms, cross-functional projects, and a fast-moving technology environment, although employees should be comfortable with changing priorities and performance-driven work.