Data Analyst - Strategic Business Marketing Supervisory Department, Marketing Division

Role summary

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This role supports Rakuten’s strategic business marketing through data analysis, reporting, and actionable insights. Candidates are expected to have experience with data analysis, SQL or similar tools, spreadsheets, and business intelligence or visualization platforms. Knowledge of marketing metrics, customer behavior, campaign performance, and statistical methods is valuable. Strong communication skills are important because the position involves working with marketing, business, and cross-functional teams. The successful candidate should be detail-oriented, commercially aware, able to explain findings clearly, and comfortable managing multiple priorities. Experience in digital marketing, e-commerce, or a large technology company is advantageous. Japanese and English communication skills may also be required or preferred.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes online shopping, fintech, mobile communications, digital content, travel, advertising, and professional sports. Rakuten’s business model connects millions of members across its services through a shared loyalty program and data-driven marketing platform. The company has expanded internationally and employs a diverse workforce, with English commonly used in many corporate and technology teams. Its culture emphasizes innovation, entrepreneurship, customer-focused services, and collaboration across business units. The Marketing Division supports growth by using customer insights, analytics, and digital campaigns to improve engagement and business performance.

Working in Japan

Japan offers strong opportunities in technology, data analytics, marketing, finance, engineering, tourism, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Workplace culture often values punctuality, preparation, teamwork, and respect for seniority, although international companies may have more flexible styles. Daily life is safe and convenient, with excellent public transport, reliable services, and varied food and entertainment. Tokyo is highly connected but expensive; regional cities generally offer lower housing costs and a slower pace. Foreign professionals usually need an appropriate work visa, commonly sponsored by the employer, and must provide qualifications and employment documentation. Highly skilled professionals may qualify for a points-based visa with faster permanent-residency options. Relocating requires arranging housing, registration, health insurance, banking, and tax procedures. Learning basic Japanese is strongly recommended for daily life and broader career opportunities.