This role develops omnichannel marketing strategies and improves sales operations for Rakuten’s Energy Business Department. Responsibilities may include planning customer acquisition and retention initiatives, coordinating online and offline channels, analyzing campaign and sales performance, improving processes, and working with internal teams and external partners. Candidates are expected to have experience in marketing, sales planning, business development, or operational improvement, ideally in energy, telecommunications, digital services, or another consumer-facing industry. Strong analytical, project coordination, communication, and presentation skills are important. Business-level Japanese and English may be required, along with the ability to manage multiple priorities and turn data and customer insights into practical commercial actions.
Rakuten Group, Inc. is a major Japanese internet services and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem spanning e-commerce, fintech, mobile telecommunications, digital content, travel, online advertising, and energy services. Its membership and loyalty platform connects many of these businesses through Rakuten Points, giving customers an integrated digital experience. Rakuten serves consumers and businesses in Japan and has expanded internationally through technology, financial services, and online marketplaces. The company is known for its open corporate culture, English-language workplace initiatives, and emphasis on innovation and entrepreneurship. Employees typically work in fast-moving, cross-functional environments where they are expected to take ownership, collaborate across business units, and use customer and business data to improve products and services.
Japan offers strong opportunities in technology, e-commerce, telecommunications, finance, consulting, manufacturing, tourism, and renewable energy. Tokyo is the largest employment hub, while Osaka, Nagoya, Fukuoka, and Sapporo offer lower-cost alternatives and growing business communities. Japanese workplaces value punctuality, preparation, teamwork, and respect for hierarchy, although international companies may have more flexible cultures. Daily life is generally safe, convenient, and supported by excellent public transport, but housing and commuting in Tokyo can be expensive. Professional Japanese significantly improves career prospects, even when English is used at work. Foreign employees normally need an appropriate work visa, commonly sponsored by the employer; highly skilled professionals may qualify for points-based benefits. Relocation usually involves arranging housing, residence registration, health insurance, banking, and a tax number after arrival. Learning local customs and building workplace relationships makes adjustment easier.
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