B2B IoT Service Strategy & Business Planning , Manager/Member - Business Incubation Section , Partner Sales Department , Group Sales Division (GSD)

Role summary

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This role develops service strategies and business plans for Rakuten’s B2B IoT offerings within the Business Incubation Section and Partner Sales Department. Responsibilities may include researching market needs, identifying growth opportunities, designing commercial models, preparing business cases, coordinating with internal teams, and building relationships with technology and business partners. Candidates should have experience in business planning, service strategy, IoT, telecommunications, enterprise solutions, consulting, or partner development. Strong analytical, presentation, negotiation, and project coordination skills are expected. Business-level Japanese and English may be valuable, particularly when working with international partners. The successful candidate will be proactive, commercially minded, comfortable with ambiguity, and able to turn new ideas into practical, scalable businesses.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, digital content, travel, communications, advertising, and online services. Rakuten Mobile has expanded the group’s telecommunications presence, while Rakuten’s membership and loyalty platform connects many of its businesses. The company also develops enterprise services, cloud-related solutions, digital platforms, and business partnerships for corporate customers. Rakuten is known for its diverse workforce, global ambitions, and English-language working environment in many departments. Employees often work across business units, combining technology, marketing, finance, and commercial expertise. The company offers opportunities to participate in new business development and large-scale digital transformation, although roles can be fast-paced and require adaptability in a highly competitive market.

Working in Japan

Japan offers strong opportunities in technology, telecommunications, IoT, software, finance, manufacturing, tourism, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Japanese workplaces value reliability, teamwork, preparation, and respect for hierarchy, while international companies may use more flexible and English-friendly practices. Tokyo provides excellent public transport, extensive services, and global career opportunities, but housing and commuting can be expensive. Japan’s lifestyle combines modern cities, efficient infrastructure, rich food culture, seasonal festivals, and easy access to mountains, beaches, and historic towns. Foreign professionals generally need a work visa sponsored by an employer; common categories include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional. A Certificate of Eligibility is normally required before applying. Relocation involves securing housing, registering an address, arranging health insurance, and setting up banking and communications. Learning basic Japanese makes daily life and workplace integration considerably easier.