This role focuses on customer relationship management, personalization, and customer-experience marketing within Rakuten’s Marketing Division. Candidates are expected to plan and execute CRM campaigns, use customer data and segmentation to deliver personalized communications, measure campaign performance, and improve engagement and retention across digital channels. Experience with marketing automation, email or app marketing, customer journeys, analytics, and A/B testing is likely required. Strong communication, project coordination, analytical thinking, and the ability to work with business, product, and engineering teams are important. The successful candidate should be customer-focused, commercially aware, comfortable working with data, and able to operate effectively in a diverse, international environment. Japanese and English communication skills may be advantageous or required depending on team responsibilities.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, online marketplaces, digital content, fintech, banking, securities, mobile communications, travel, advertising, and loyalty services. Rakuten’s business model connects these services through its membership platform and Rakuten Points program, allowing the company to use customer insights to create integrated experiences across its brands. The group operates in Japan and internationally, employing people from many cultural and professional backgrounds. Its marketing and personalization teams help businesses understand customers, improve engagement, and deliver more relevant products and communications. Working at Rakuten can offer exposure to large-scale digital platforms, data-driven marketing, cross-functional projects, and a fast-moving technology business environment.
Japan offers opportunities in technology, digital marketing, e-commerce, finance, engineering, hospitality, education, and customer operations, especially in Tokyo, Osaka, Yokohama, and Fukuoka. The workplace culture values punctuality, preparation, teamwork, respect, and attention to detail, although international companies may use more flexible styles. Daily life is generally safe and convenient, with excellent public transport, reliable services, and varied food and entertainment. Tokyo can be expensive, particularly for housing, while regional cities often provide a lower cost of living. Foreign professionals usually need an appropriate work visa, commonly sponsored by the employer; requirements depend on qualifications and the role. Relocation planning should include housing, registration, health insurance, taxes, banking, and potentially Japanese-language study. Japan has four distinct seasons, and learning basic Japanese can make professional and social integration considerably easier.
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