This role supports Rakuten Mobile’s mass-retail and partner-shop strategy across assigned areas in Japan. Responsibilities may include developing sales plans, managing retail partners, improving shop performance, coordinating promotions, monitoring targets and reporting market feedback to internal teams. Candidates are expected to have experience in sales, account management, retail operations or telecommunications, along with strong communication, negotiation and analytical skills. The position requires regular coordination with partner stores and regional stakeholders, so organization, initiative and the ability to work toward targets are important. Japanese proficiency is generally essential for managing local partners and customers; business-level English may be useful within Rakuten’s global environment.
Rakuten Group, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, digital content, travel, online advertising and telecommunications. Rakuten Mobile is the group’s mobile communications business, offering mobile network and related services while expanding its retail and partner-shop presence throughout Japan. The company promotes an integrated membership and loyalty ecosystem, allowing customers to use Rakuten services across multiple areas. Rakuten has an international workforce and encourages collaboration across business units, although many Japan-based operational roles require strong Japanese communication skills. Employees may work in a fast-moving, target-focused environment where digital transformation, customer experience and business growth are key priorities.
Japan offers opportunities in technology, telecommunications, retail, engineering, finance, tourism and corporate services, especially in Tokyo, Osaka, Nagoya and regional hubs. Work culture values punctuality, teamwork, attention to detail and respect for seniority, though international companies may be more flexible. Lifestyle ranges from fast-paced urban living to quieter coastal and rural communities, with excellent public transport, healthcare and safety. Foreign employees normally need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services status, sponsored by the employer. Requirements depend on qualifications and the position. Relocation usually involves securing housing, registering locally, arranging health insurance and obtaining a residence card. Learning Japanese is highly beneficial, particularly for customer-facing, retail and partner-management roles. Japan’s four main islands are Hokkaido, Honshu, Shikoku and Kyushu, each offering different climates, industries and lifestyles.
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