Service and Strategic Planning - Marketing Division

Job Description

This role supports service planning and strategic initiatives within Rakuten’s Marketing Division. Responsibilities may include analyzing market and customer trends, developing marketing strategies, planning new or improved services, coordinating cross-functional projects, and monitoring business performance. Candidates are expected to have experience in marketing, business planning, service development, consulting, or a related field, along with strong analytical, communication, and presentation skills. The ability to manage stakeholders, work independently, and turn customer insights into practical business proposals is important. Business-level Japanese and English may be advantageous, especially in Rakuten’s international working environment. The successful candidate should be commercially minded, organized, proactive, and comfortable working in a fast-changing digital business.

Company Info

Rakuten Group is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, online advertising, travel, and professional sports. Rakuten’s business model connects customers and merchants through its membership, loyalty, and points programs. The company has expanded internationally and promotes a diverse, multilingual workplace, with English often used in corporate and technology functions. Employees typically work in a fast-paced environment that values innovation, data-driven decision-making, entrepreneurship, and collaboration across business units. Rakuten offers opportunities for professionals interested in digital services, marketing, business strategy, software, finance, and international growth. Its scale also allows employees to work on products and services used by millions of customers in Japan and overseas.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, finance, telecommunications, consulting, manufacturing, tourism, and education. Tokyo provides the widest choice of international jobs, while Osaka, Nagoya, Fukuoka, and Sapporo often offer lower living costs and growing business communities. Japanese workplaces value punctuality, preparation, teamwork, and respectful communication, although global companies may have more flexible cultures. Daily life is convenient, with excellent public transport, reliable services, and diverse food options, but housing and commuting in Tokyo can be expensive. Foreign professionals generally need an appropriate work visa, commonly sponsored by their employer; requirements depend on qualifications, role, and education. Relocation usually involves arranging housing, residence registration, health insurance, banking, and possibly a phone contract. Learning basic Japanese makes administration and social integration easier. Japan has four distinct seasons, safe cities, and excellent travel connections, though earthquakes and typhoons are natural risks.