This role plans and develops services for Rakuten's integrated app, connecting users with shopping, payments, travel, communications, finance, and other Rakuten offerings. Candidates should have experience in product planning, service development, digital marketing, business analysis, or project coordination. Strong communication skills, customer-focused thinking, and the ability to work with engineering, design, data, and business teams are important. The successful candidate is expected to identify user needs, define product concepts, manage requirements and development priorities, monitor performance, and improve the customer experience. Business-level Japanese and English may be useful, while familiarity with mobile applications, loyalty programs, or platform businesses would be advantageous.
Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of online and offline services, including e-commerce, fintech, digital content, travel, mobile communications, advertising, and professional sports. Its strategy is to connect these services through a shared membership, loyalty, and payments platform, giving customers more value as they use multiple Rakuten products. Rakuten is known for its energetic, entrepreneurial culture and highly international workforce, with English commonly used in many corporate and technology teams. Employees often work across business units, combining technology, marketing, data, and commercial expertise. The company offers opportunities to work on large-scale consumer platforms and services used by millions of customers in Japan and overseas.
Japan offers strong opportunities in technology, product management, marketing, finance, engineering, tourism, education, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. The country combines modern cities, efficient public transport, rich traditions, excellent food, and varied landscapes from snowy Hokkaido to tropical Okinawa. Workplaces value reliability, preparation, teamwork, and respect for hierarchy, although global companies may have more flexible and international cultures. Living costs are highest in Tokyo, while regional cities can provide a more relaxed and affordable lifestyle. Foreign workers generally need an appropriate work visa, usually sponsored by an employer; common categories include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional. Applicants should prepare qualifications, employment documents, and a residence registration after arrival. Learning Japanese improves daily life and career prospects, even when English is used at work. Rental housing, healthcare enrollment, banking, and mobile services should be arranged soon after relocation.
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