The role focuses on using web analytics, customer data, and digital marketing tools to improve Rakuten’s online campaigns and customer engagement. Typical requirements include experience with digital marketing, website analysis, campaign measurement, data interpretation, and tools such as Google Analytics, SQL, Excel, or marketing automation platforms. Japanese and English communication skills may be valued in Rakuten’s international environment. The successful candidate is expected to translate data into practical marketing recommendations, monitor performance, work with internal stakeholders, and support continuous improvement. Strong analytical thinking, communication, project coordination, attention to detail, and an interest in e-commerce and technology are important.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Rakuten is known for its membership platform and loyalty program, which connect customers across many businesses and generate valuable consumer data. The company has expanded internationally and employs people from a wide range of backgrounds, making English useful in many corporate and technology roles. Its culture emphasizes innovation, ownership, collaboration, and the use of data to improve customer experiences. Employees may work with teams across Japan and overseas, particularly in marketing, software, analytics, and business development. Rakuten is also recognized as one of Japan’s leading digital employers.
Japan offers strong opportunities in technology, e-commerce, marketing, finance, engineering, tourism, and customer support, especially in Tokyo, Osaka, Yokohama, and Fukuoka. Workplace culture generally values punctuality, preparation, teamwork, and respect for hierarchy, although international companies may be more flexible. Daily life is safe and convenient, with excellent public transport, reliable services, and a wide range of housing, food, and entertainment. Tokyo is highly connected but expensive; regional cities offer a slower pace and lower living costs. Foreign professionals usually need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services visa. A valid job offer, appropriate qualifications, and supporting documents are normally required. Employers often assist with sponsorship and relocation, but candidates should confirm housing, taxes, health insurance, and Japanese-language expectations before moving. Learning basic Japanese can significantly improve workplace and community integration.
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