Data Analyst (Rakuten Mobile business) - UX Strategy Section, Brand Marketing Strategy Department, Marketing Division

Role summary

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This role supports Rakuten Mobile’s UX strategy by analyzing customer behavior, user journeys, survey results, and digital service data. Candidates are expected to have experience in data analysis, reporting, and translating findings into practical recommendations for product, marketing, or customer experience improvements. Strong SQL skills and familiarity with Excel, statistical methods, data visualization tools, or programming languages such as Python are likely required. The successful candidate should communicate clearly with marketing, UX, product, and engineering teams, understand business objectives, and be comfortable working with large or complex datasets. Experience in mobile services, digital products, customer research, or Japanese business environments would be advantageous.

About the employer

Rakuten, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. Its businesses span online marketplaces, fintech, travel, digital content, advertising, communications, and mobile services. The company operates a large ecosystem that allows customers to earn and use Rakuten Points across many products. Rakuten Mobile is its telecommunications business, providing mobile voice and data services while expanding its network and digital customer experience. Rakuten is known for its international workforce and English-friendly corporate environment, although Japanese ability may be important for some teams and customer-facing work. Employees typically work across business, technology, marketing, data, and product functions, making the company suitable for professionals interested in large-scale digital platforms and fast-changing technology markets.

Working in Japan

Japan offers strong opportunities in technology, data, telecommunications, finance, manufacturing, tourism, and international business, especially in Tokyo, Osaka, Yokohama, Nagoya, and Fukuoka. Workplace culture often values punctuality, teamwork, respect, careful planning, and long-term relationships. International companies may use English, but Japanese ability significantly improves career options and daily life. Japan provides excellent public transport, reliable services, safe cities, varied food, and convenient access to mountains, beaches, and historic towns. Tokyo is exciting but expensive; regional cities generally offer lower housing costs and a slower pace. Foreign employees usually need an appropriate work visa, commonly sponsored by the employer, and must arrange residence registration, health insurance, pension, and a local bank account after arrival. Before relocating, candidates should confirm visa sponsorship, relocation assistance, language expectations, housing support, and whether the role requires office attendance.