Marketing Specialist - Brand Marketing Strategy Department, Marketing Division

Job Description

Rakuten is seeking a Marketing Specialist for its Brand Marketing Strategy Department in Tokyo. The role is likely to support brand strategy, integrated campaigns, market research, customer insights, communications planning, and coordination with internal teams or external agencies. Candidates should have experience in marketing, branding, campaign planning, or communications, along with strong analytical, presentation, and project coordination skills. Business-level Japanese and English may be expected in Rakuten’s international environment. The successful candidate should be commercially aware, creative, organized, comfortable managing multiple stakeholders, and able to turn consumer and market data into practical marketing initiatives.

Company Info

Rakuten is a major Japanese technology and internet services group headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, online travel, digital content, fintech, credit cards, banking, securities, mobile communications, and advertising. Rakuten’s services are connected through its membership and points ecosystem, which encourages customers to use multiple products across the group. The company has expanded internationally and works with teams from many cultural and professional backgrounds. Its workplace is generally fast-paced, data-driven, and focused on innovation, customer engagement, and ecosystem growth. Marketing roles at Rakuten may involve building brand awareness, supporting large consumer campaigns, analyzing customer behavior, and coordinating initiatives across business units in Japan and overseas.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, finance, tourism, education, manufacturing, healthcare, and digital marketing, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Workplaces value punctuality, preparation, teamwork, and respectful communication, while international companies may use more English. Daily life is safe and convenient, with excellent public transport, reliable services, and varied food and entertainment. Housing in Tokyo can be expensive, although regional cities offer a lower cost of living. Foreign professionals generally need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa, sponsored by an employer. Applicants should prepare qualifications, employment history, a passport, and relevant certificates. Relocation usually involves securing housing, registering an address, obtaining health insurance, and arranging a residence card. Learning Japanese greatly improves workplace integration and everyday life.