This role supports Rakuten’s Marketing Division through data analysis, service planning, and strategic initiatives. Candidates are expected to analyze customer, campaign, and service data, identify business opportunities, prepare reports and recommendations, and work with marketing, product, and technology teams. Strong analytical and problem-solving skills are required, along with experience using Excel, SQL, BI tools, or other data-analysis platforms. The ideal candidate can explain complex findings clearly, understand customer behavior, manage multiple projects, and turn insights into practical marketing or service improvements. Business-level Japanese and English may be useful in Rakuten’s international and cross-functional environment.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes online shopping, digital content, fintech, banking, credit cards, travel, mobile communications, advertising, and professional sports. Rakuten’s business model connects these services through its membership base and Rakuten Points loyalty program, allowing customer data and digital services to support one another. The company has a strong international presence and promotes a diverse, multilingual workplace, although Japanese is important for many roles in Japan. Employees often work across business units, combining technology, marketing, data, and commercial expertise. Rakuten offers opportunities for people interested in digital transformation, customer analytics, platform businesses, and large-scale consumer services.
Japan offers varied career opportunities in technology, data, finance, manufacturing, tourism, healthcare, and international business, with Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo as major employment centers. Workplace culture values reliability, teamwork, respect, preparation, and attention to detail. English-speaking roles exist, but Japanese ability greatly improves career options and daily life. Japan provides excellent public transport, safe cities, dependable services, rich food culture, and easy access to mountains, beaches, and historic towns. Living costs are highest in Tokyo, especially for housing, while regional cities can be more affordable. Foreign professionals generally need an appropriate work visa, commonly sponsored by the employer, and should arrange residence registration, health insurance, banking, and housing after arrival. Families should also investigate schooling, childcare, and dependent visas before relocating.
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