ARPU Growth Strategy & Implementation - Marketing Division

Role summary

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This role focuses on increasing average revenue per user through marketing strategy, customer segmentation, campaign planning, pricing or product initiatives, and implementation across Rakuten services. Candidates are expected to have experience in marketing strategy, business planning, customer or revenue analysis, and cross-functional project execution. Strong analytical and problem-solving skills are important, along with the ability to turn data into practical growth actions. Experience in telecommunications, digital services, subscriptions, CRM, or loyalty programs is advantageous. The role likely requires business-level Japanese and English, effective communication with internal stakeholders, and the ability to manage multiple initiatives in a fast-moving environment. The successful candidate will be commercially minded, data-driven, proactive, and comfortable working with diverse teams.

About the employer

Rakuten is a major Japanese internet services and technology company founded in 1997 and headquartered in Tokyo. Its ecosystem spans e-commerce, fintech, digital content, travel, advertising, communications, and mobile services. Rakuten operates well-known businesses including Rakuten Ichiba, Rakuten Card, Rakuten Bank, Rakuten Travel, and Rakuten Mobile. The company connects these services through its membership and points ecosystem, using customer data and cross-service engagement to create value for users and partners. Rakuten has an international workforce and promotes a global working environment, with English used widely in many corporate and technology teams. Employees typically work in a fast-paced setting where experimentation, ownership, collaboration, and digital innovation are highly valued. The company offers opportunities to work on large-scale consumer platforms and business transformation initiatives in Japan and overseas.

Working in Japan

Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, consulting, manufacturing, tourism, and international business. Tokyo provides the largest job market, while Osaka, Nagoya, Fukuoka, and Sapporo also have growing opportunities. Workplace culture often values punctuality, teamwork, preparation, and respect for seniority, although international companies may have more flexible practices. Daily life is safe, efficient, and convenient, with excellent public transport, healthcare, food, and cultural activities. Housing and commuting costs are highest in Tokyo. Foreign professionals generally need a work visa, commonly the Engineer/Specialist in Humanities/International Services visa, sponsored by an employer; highly skilled applicants may qualify for faster permanent residency routes. Relocation usually involves arranging housing, residence registration, health insurance, a bank account, and a phone contract. Japanese language ability is a major advantage outside international workplaces and makes everyday integration easier.