This role supports strategic planning and execution for Rakuten Mobile’s business within the Marketing Division. Responsibilities are likely to include market and competitor analysis, developing business strategies, coordinating implementation across departments, monitoring performance, preparing management reports, and driving initiatives that improve customer acquisition, retention, and revenue. Candidates should have experience in corporate planning, business strategy, marketing strategy, consulting, or project management, with strong analytical, communication, and presentation skills. The position requires the ability to structure complex issues, work with multiple stakeholders, manage priorities, and turn plans into measurable results. Business-level Japanese and English, along with familiarity with telecommunications, digital services, or data-driven marketing, would be advantageous.
Rakuten, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded as an online marketplace, it has developed a broad ecosystem covering e-commerce, fintech, digital content, travel, advertising, and mobile communications. Rakuten Mobile operates as the group’s telecommunications business, offering mobile voice and data services while expanding its network and customer base in Japan. The company promotes an ecosystem strategy in which customers can use multiple Rakuten services and receive integrated benefits, including Rakuten Points. Rakuten is known for its international workforce, English-friendly corporate environment, entrepreneurial culture, and emphasis on innovation. Employees commonly work across business units, making collaboration, strategic thinking, and adaptability important qualities for roles supporting growth and transformation.
Japan offers opportunities in technology, telecommunications, finance, manufacturing, tourism, healthcare, education, and international business, especially in Tokyo, Osaka, and other major cities. Workplace culture often values preparation, reliability, teamwork, and respect for hierarchy, although global companies may have more flexible practices. Daily life is generally safe, convenient, and supported by excellent public transport, healthcare, and digital services. Tokyo provides extensive career options but has high housing and living costs; regional cities can offer a calmer and more affordable lifestyle. Foreign professionals normally need an employer-sponsored work visa, such as an Engineer/Specialist in Humanities/International Services visa, and must meet education or professional-experience requirements. Employers may assist with sponsorship and relocation, but candidates should budget for housing deposits, transportation, and initial setup costs. Learning Japanese is highly beneficial for workplace integration and everyday life.
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