Strategic Planning and Strategy Implementation (Rakuten Mobile Business) - Marketing Division

Role summary

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This role supports strategic planning and execution for Rakuten Mobile’s business within the Marketing Division. Responsibilities are likely to include market and competitor analysis, developing business strategies, coordinating implementation across departments, monitoring performance, preparing management reports, and driving initiatives that improve customer acquisition, retention, and revenue. Candidates should have experience in corporate planning, business strategy, marketing strategy, consulting, or project management, with strong analytical, communication, and presentation skills. The position requires the ability to structure complex issues, work with multiple stakeholders, manage priorities, and turn plans into measurable results. Business-level Japanese and English, along with familiarity with telecommunications, digital services, or data-driven marketing, would be advantageous.

About the employer

Rakuten, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded as an online marketplace, it has developed a broad ecosystem covering e-commerce, fintech, digital content, travel, advertising, and mobile communications. Rakuten Mobile operates as the group’s telecommunications business, offering mobile voice and data services while expanding its network and customer base in Japan. The company promotes an ecosystem strategy in which customers can use multiple Rakuten services and receive integrated benefits, including Rakuten Points. Rakuten is known for its international workforce, English-friendly corporate environment, entrepreneurial culture, and emphasis on innovation. Employees commonly work across business units, making collaboration, strategic thinking, and adaptability important qualities for roles supporting growth and transformation.