The role supports business growth and marketing strategy within Rakuten’s Marketing Division. Candidates are generally expected to have experience in marketing, business planning, growth strategy, digital services, or related consulting work, along with strong analytical and communication skills. Responsibilities may include market research, customer and competitor analysis, campaign planning, performance measurement, partnership development, and proposing initiatives that improve revenue and user engagement. Business-level Japanese and English are likely important in Rakuten’s international environment. The successful candidate should be proactive, commercially minded, comfortable working across departments, and able to turn data and insights into practical strategies. Leadership potential, project management ability, and readiness to develop into a managerial position will also be valued.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, online travel, fintech, mobile communications, digital content, advertising, and professional sports. Its services are connected through the Rakuten membership and loyalty-points platform, allowing customers and businesses to interact across multiple products. Rakuten employs a diverse, international workforce and promotes an English-speaking corporate environment in many departments. The company continues to invest in data, artificial intelligence, digital marketing, mobile networks, and global partnerships. Working at Rakuten can offer exposure to large-scale consumer platforms, cross-functional projects, and fast-moving digital businesses, although roles may involve demanding targets, complex stakeholder coordination, and a strong emphasis on ownership and measurable results.
Japan offers opportunities in technology, e-commerce, marketing, finance, engineering, tourism, education, healthcare, and international business, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Work culture values punctuality, preparation, teamwork, and respect for seniority, although global companies often have more flexible practices. Lifestyle ranges from energetic metropolitan living to quieter regional communities, with excellent public transport, safety, healthcare, and diverse food. Rent and commuting costs are highest in Tokyo. Foreign professionals normally need an employer-sponsored work visa, such as Engineer/Specialist in Humanities/International Services, with qualifications and job duties assessed by immigration authorities. Applicants should arrange a Certificate of Eligibility, housing, health insurance, pension enrollment, and residence registration after arrival. Japanese ability improves career options and daily life, while English-speaking roles are available mainly at multinational and internationally focused companies.
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