This role leads device strategy for Rakuten’s consumer business, supporting product planning, portfolio development, pricing, sales performance, and coordination with internal teams and device manufacturers. Candidates are expected to bring experience in business strategy, product management, sales planning, telecommunications, consumer electronics, or a related field. Strong analytical, project-management, negotiation, and communication skills are important, along with the ability to work across Japanese and international teams. The successful candidate will be commercially minded, comfortable managing multiple stakeholders, and capable of turning market insights into practical device and sales strategies. Business-level Japanese and English may be required or strongly preferred.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of services including online retail, fintech, mobile telecommunications, digital content, travel, advertising, and loyalty programs. Its businesses are connected through the Rakuten membership and points platform, allowing customers to use multiple services within one integrated ecosystem. Rakuten Mobile is expanding Japan’s mobile network and offers telecommunications services, smartphones, devices, and related digital products. The company has a highly international workforce and works with technology partners, manufacturers, merchants, and financial institutions worldwide. Employees typically work in a fast-moving environment where business innovation, customer experience, data use, and collaboration across different divisions are strongly emphasized.
Japan is an archipelago with diverse career opportunities concentrated in Tokyo, Osaka, Nagoya, Fukuoka, and regional technology hubs. Major sectors include technology, telecommunications, finance, manufacturing, tourism, healthcare, and retail. Japanese workplace culture often values punctuality, teamwork, respect, and careful communication, although international companies may offer more flexible styles. Living standards are high, public transport is excellent, and cities are generally safe, while housing and commuting costs can be significant in Tokyo. Work visas usually require employer sponsorship, with the Engineer/Specialist in Humanities/International Services visa commonly used for corporate and technology roles. Highly skilled professionals may qualify for a points-based visa and faster permanent residence. Relocation packages vary, so candidates should confirm support for housing, registration, banking, healthcare, and language assistance before moving.
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