Marketing Operation Specialist - Brand Marketing Strategy Department, Marketing Division

Job Description

This role supports brand marketing strategy and operations at Rakuten, coordinating campaigns, schedules, budgets, creative materials, agencies, and internal stakeholders. Candidates are expected to have experience in marketing operations, project coordination, campaign execution, or brand management, with strong organizational and communication skills. Business-level Japanese and English are likely important in Rakuten’s international environment. The successful candidate should be comfortable managing multiple priorities, analyzing campaign performance, preparing reports, improving processes, and working collaboratively across departments. Attention to detail, ownership, adaptability, and proficiency with presentation and spreadsheet tools are also expected.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and other online services. Its well-known businesses include Rakuten Ichiba, Rakuten Card, Rakuten Mobile, Rakuten Travel, and Rakuten Viber. The company promotes a membership-based ecosystem in which customers can use Rakuten services and earn or spend Rakuten Points across the platform. Rakuten has a large international workforce and emphasizes innovation, entrepreneurship, data-driven business, and collaboration across diverse teams. Marketing employees may work on large consumer brands, digital campaigns, corporate branding, partnership initiatives, and integrated communications in a fast-moving, globally connected environment.

Destination Guide

Japan offers opportunities in technology, marketing, finance, engineering, tourism, education, healthcare, and international business, especially in Tokyo, Osaka, Yokohama, Nagoya, and Fukuoka. Workplace culture values punctuality, preparation, teamwork, respect, and attention to detail, although international companies may have more flexible styles. Japan provides excellent public transport, reliable infrastructure, rich food culture, and a high standard of living, but housing and commuting costs in Tokyo can be significant. Common work visas include the Engineer/Specialist in Humanities/International Services visa, generally sponsored by the employer. Highly skilled professionals may qualify for faster permanent residence routes. Relocating usually requires securing a job offer, arranging sponsorship, registering an address, obtaining health insurance, and setting up banking and housing. Learning Japanese is highly beneficial for daily life and many workplaces, even when English is used professionally.