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Marketing Planning Specialist, Rakuten Mobile Shop - Sales Planning Section , Business Operations Department , Area Business Supervisory Department(GSD)

Japan Rakuten Approximately ¥5,000,000–¥8,000,000 per year*
Job Description

This role supports marketing planning and sales strategy for Rakuten Mobile shops. Typical responsibilities include analyzing shop performance, planning campaigns and promotions, preparing reports, coordinating with area supervisors, and improving customer acquisition and sales results. Candidates are expected to have experience in marketing, sales planning, retail operations, or business analysis, along with strong Excel and presentation skills. Japanese communication ability is likely essential because the role involves coordinating with local shops and internal teams. The successful candidate should be organized, commercially minded, comfortable working with data, and able to manage several initiatives while responding quickly to changing market conditions.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet services company founded in 1997. Its businesses include e-commerce, digital content, online banking, credit cards, securities, travel, advertising, and mobile communications. Rakuten Mobile operates a nationwide telecommunications service and an expanding network of retail shops, supported by the company’s broader digital ecosystem and membership program. Rakuten is known for promoting innovation, data-driven services, and cross-business customer engagement. Employees typically work in a fast-moving, international environment, with opportunities to collaborate across technology, retail, marketing, and corporate teams. Tokyo is the company’s main business hub, although some roles may involve coordination with offices, stores, and regional operations throughout Japan.

Destination Guide

Japan offers opportunities in technology, telecommunications, retail, engineering, finance, tourism, education, and corporate services, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Work culture values punctuality, preparation, teamwork, and respect for hierarchy, although international companies are often more flexible. Daily life is safe and convenient, with excellent public transport, reliable services, and varied food and entertainment. Tokyo has the widest job market but also high housing costs; regional cities can offer a slower pace and lower expenses. Foreign employees generally need an employer-sponsored work visa, commonly an Engineer/Specialist in Humanities/International Services visa, and must meet education or experience requirements. A Certificate of Eligibility is usually arranged before arrival. Relocation planning should include housing, residence registration, health insurance, taxes, banking, and Japanese-language support.

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