Rakuten is seeking a product marketing leader and growth hacker for its Corporate Business Marketing Department within the Group Sales Division. The role is expected to develop product positioning, go-to-market strategies, demand-generation campaigns, customer acquisition programs, and growth experiments for corporate services. Candidates should bring strong experience in B2B product marketing, digital marketing, market research, campaign planning, and performance analysis. Experience using data to identify growth opportunities, manage cross-functional projects, and improve conversion rates is important. Excellent communication and stakeholder-management skills are required, with the ability to work across sales, product, engineering, and business teams. Professional Japanese and English communication skills may be expected in Rakuten’s international environment.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, online travel, digital content, fintech, mobile communications, advertising, and business services. Rakuten’s membership and loyalty platform connects many of these services, allowing customers to earn and use Rakuten Points across the ecosystem. The company serves consumers, merchants, enterprises, and financial customers in Japan and overseas. Its corporate culture emphasizes innovation, entrepreneurship, data-driven decision-making, and collaboration across diverse business units. English is widely used in many corporate and technology teams, while Japanese remains important for domestic operations and customer-facing work. Employees may work in a fast-paced environment with opportunities to influence large-scale digital products and marketing initiatives.
Japan offers strong opportunities in technology, e-commerce, fintech, telecommunications, digital marketing, engineering, finance, and international business, especially in Tokyo, Osaka, and Fukuoka. Workplace culture generally values punctuality, preparation, teamwork, respect for hierarchy, and careful communication, although global companies may have more flexible practices. Japan provides excellent public transport, safety, healthcare, restaurants, and cultural experiences, but Tokyo housing and daily costs can be high. Work visa options commonly include Engineer/Specialist in Humanities/International Services, Highly Skilled Professional, and intra-company transfer visas. Employers typically sponsor eligible hires, but applicants must provide education, experience, and identity documents. Relocating may involve arranging housing, a residence card, health insurance, pension registration, and a local bank account. Learning practical Japanese is highly recommended, even in English-speaking workplaces. Japan’s four seasons, regional food, historic cities, and efficient infrastructure make it attractive for long-term living.
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