Marketing Data Specialist - Energy Business Department

Role summary

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This role supports Rakuten’s Energy Business Department by collecting, analyzing, and interpreting marketing and customer data to improve campaigns, user engagement, and business performance. Typical requirements include experience in marketing analytics, data processing, reporting, and visualization, along with proficiency in SQL, Excel, and analytical tools. Knowledge of digital marketing, customer segmentation, KPI management, and statistical methods is valuable. The successful candidate is expected to translate data into practical recommendations, communicate findings clearly to business teams, manage multiple projects, and work accurately with sensitive information. Strong Japanese and English communication skills, logical thinking, curiosity, and the ability to collaborate across departments are likely important.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet-services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, logistics, advertising, and energy services. Rakuten’s business model connects its services through a shared membership program and loyalty points, allowing customers to use one account across many products. The company has expanded internationally and employs people from diverse professional and cultural backgrounds. Its corporate culture generally emphasizes innovation, entrepreneurship, data-driven decision-making, and collaboration across business units. The Energy Business Department is involved in services related to electricity and energy customers, where marketing data can support customer acquisition, retention, service improvements, and commercial growth.