Marketing Data Specialist - Energy Business Department

Job Description

This role supports Rakuten’s Energy Business Department by collecting, analyzing, and interpreting marketing and customer data to improve campaigns, user engagement, and business performance. Typical requirements include experience in marketing analytics, data processing, reporting, and visualization, along with proficiency in SQL, Excel, and analytical tools. Knowledge of digital marketing, customer segmentation, KPI management, and statistical methods is valuable. The successful candidate is expected to translate data into practical recommendations, communicate findings clearly to business teams, manage multiple projects, and work accurately with sensitive information. Strong Japanese and English communication skills, logical thinking, curiosity, and the ability to collaborate across departments are likely important.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet-services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, logistics, advertising, and energy services. Rakuten’s business model connects its services through a shared membership program and loyalty points, allowing customers to use one account across many products. The company has expanded internationally and employs people from diverse professional and cultural backgrounds. Its corporate culture generally emphasizes innovation, entrepreneurship, data-driven decision-making, and collaboration across business units. The Energy Business Department is involved in services related to electricity and energy customers, where marketing data can support customer acquisition, retention, service improvements, and commercial growth.

Destination Guide

Japan offers strong opportunities in technology, data analytics, digital marketing, finance, engineering, tourism, and multinational business. Tokyo has the largest concentration of international employers, while Osaka, Fukuoka, Nagoya, and Sapporo also provide growing career options. Japanese workplaces value punctuality, teamwork, preparation, and respectful communication, although global companies may be more flexible. Daily life is safe and convenient, with excellent public transport, healthcare, and varied food and cultural experiences. Living costs are highest in Tokyo, especially for housing. Foreign employees usually need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services status; qualifications and a formal job offer are generally required. Relocation commonly involves residence registration, health insurance, a bank account, and tax procedures. Learning Japanese is highly beneficial for daily life and long-term career development, even when the workplace uses English.