Web Director - Brand Marketing Strategy Department, Marketing Division

Job Description

Rakuten is seeking a Web Director for its Brand Marketing Strategy Department to lead the planning, development, and ongoing improvement of brand and marketing websites. The role typically requires experience in web direction, digital marketing, project management, content planning, UX, and coordination with designers, engineers, agencies, and internal stakeholders. Candidates should be comfortable defining requirements, managing schedules and budgets, analyzing website performance, and translating brand objectives into effective digital experiences. Strong communication skills, sound knowledge of web technologies and analytics, and the ability to work across teams are expected. Japanese proficiency is likely important for stakeholder coordination, while English may be useful in Rakuten’s international environment.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, digital content, fintech, mobile communications, travel, online advertising, and other consumer and business services. Its membership and loyalty platform connects many of these offerings through Rakuten Points, creating an integrated digital marketplace. Rakuten is also known for its strong investment in mobile technology, cloud services, data, and international partnerships. The company employs people from many nationalities and promotes English as an important working language in several divisions, although Japanese is commonly required for roles involving domestic customers and stakeholders. Employees generally work in a fast-paced, collaborative environment where digital innovation, customer growth, and cross-business initiatives are major priorities.

Destination Guide

Japan offers opportunities in technology, e-commerce, marketing, finance, engineering, hospitality, education, and customer support. Tokyo is the main employment hub, while Osaka, Nagoya, Fukuoka, and Sapporo provide growing alternatives with different living costs and lifestyles. Japanese workplaces value punctuality, preparation, teamwork, and respectful communication; international companies may use more English, but Japanese ability significantly improves career options and daily life. Living standards are high, public transport is reliable, and healthcare is accessible, though housing and commuting in Tokyo can be expensive. Japan has four seasons, excellent food, rich history, and diverse regions ranging from snowy northern areas to subtropical Okinawa. Foreign employees generally need an appropriate work visa, commonly sponsored by their employer. Relocation usually involves securing a Certificate of Eligibility, arranging housing, registering locally, and obtaining health insurance. Professional advice is recommended because visa requirements vary by role and nationality.