The role supports Rakuten’s CMO Office and Marketing Division by analyzing customer, campaign, and business data to improve marketing effectiveness and decision-making. Typical requirements include experience in data analysis, strong SQL and spreadsheet skills, and familiarity with visualization tools, statistics, or programming languages such as Python or R. The successful candidate should be able to translate business questions into analytical plans, communicate findings clearly to marketing and senior stakeholders, and manage multiple projects in a fast-paced international environment. Experience with digital marketing, customer analytics, experimentation, or large-scale datasets is advantageous. Business-level English is likely important, while Japanese ability may be preferred depending on team and stakeholder needs.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, online advertising, travel, and professional sports. Its services are connected through the Rakuten membership and points ecosystem, allowing customers to use one account and earn rewards across multiple businesses. Rakuten has expanded internationally and employs a diverse workforce, with English used widely in many corporate and technology functions. The company places strong emphasis on data, digital innovation, customer engagement, and cross-business collaboration. A position in the CMO Office and Marketing Division would typically involve using analysis and insights to strengthen campaigns, understand customer behavior, and support strategic growth across Rakuten’s businesses.
Japan offers opportunities in technology, data analytics, software engineering, finance, marketing, tourism, healthcare, and education, especially in Tokyo, Osaka, Nagoya, and Fukuoka. The workplace culture often values punctuality, teamwork, preparation, and respect for hierarchy, although international companies may have more flexible styles. Lifestyle options range from fast-paced urban living to quieter coastal and rural communities. Public transport is excellent, healthcare is reliable, and daily life is generally safe, though housing and commuting in Tokyo can be expensive. Foreign professionals normally need an appropriate work visa, commonly the Engineer/Specialist in Humanities/International Services visa, supported by an employer. Highly skilled professionals may qualify for preferential points-based residency. Applicants should prepare translated documents, secure housing, arrange health insurance and pension registration, and learn basic Japanese for administration and everyday communication. Japan’s major islands include Honshu, Hokkaido, Kyushu, Shikoku, and Okinawa.
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