Campaign Planning - Marketing Division

Job Description

This role plans and manages marketing campaigns for Rakuten’s services, coordinating with internal teams, agencies, and business partners to deliver effective customer communications and measurable results. Candidates are expected to have experience in campaign planning, marketing, promotions, or project coordination, along with strong communication and organizational skills. The position typically requires the ability to manage schedules, budgets, and multiple stakeholders, analyze campaign performance, and make data-driven improvements. Business-level Japanese and English communication may be required, as well as proficiency with presentation and spreadsheet tools. The successful candidate should be proactive, commercially minded, detail-oriented, and comfortable working in a fast-paced, international environment.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Its businesses are connected through the Rakuten membership and points programs, allowing customers to use services across the group. Rakuten is also expanding internationally through online marketplaces, financial technology, telecommunications, and digital marketing solutions. The company promotes innovation, entrepreneurship, and a diverse workplace, with employees from many countries working across its global operations. Marketing roles at Rakuten often involve promoting services to millions of users, coordinating across business units, and using customer data to improve engagement, acquisition, and retention.

Destination Guide

Japan is an island nation offering opportunities in technology, marketing, finance, tourism, manufacturing, education, and customer support. Tokyo provides the largest international job market and excellent public transport, while Osaka, Fukuoka, Nagoya, and Sapporo may offer lower living costs and growing business communities. Japanese workplace culture values punctuality, teamwork, preparation, and respectful communication. Daily life is safe and convenient, with reliable trains, extensive services, and varied food and entertainment, although housing and commuting in Tokyo can be expensive. Foreign professionals usually need a work visa sponsored by an employer; common options include the Engineer/Specialist in Humanities/International Services visa and Highly Skilled Professional visa. Applicants should confirm qualifications, contract terms, health insurance, taxation, and relocation support before moving. Learning Japanese is highly beneficial, even in international companies, and newcomers should arrange accommodation, residence registration, banking, and mobile services after arrival.