Data ARPU Planning and Promotion - Marketing Division

Role summary

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This role focuses on planning and promoting ARPU growth for Rakuten’s data services within the Marketing Division. Responsibilities may include analyzing customer usage and revenue trends, developing pricing or promotional plans, monitoring campaign performance, coordinating with internal teams, and improving customer value. Candidates are expected to have experience in marketing, business planning, telecommunications, digital services, or data analysis. Strong numerical and analytical skills, commercial awareness, project coordination ability, and clear communication are important. Japanese proficiency is likely required for domestic market coordination, while English may be useful in Rakuten’s international environment. The successful candidate should be proactive, customer-focused, detail-oriented, and comfortable using data to make practical business decisions.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, mobile communications, fintech, online travel, digital content, advertising, and membership services. Rakuten connects these businesses through its loyalty points program and extensive customer data, enabling cross-service marketing and personalized offers. Rakuten Mobile is expanding Japan’s telecommunications market with mobile and broadband services, while the wider group continues investing in digital platforms and global partnerships. The company is known for its entrepreneurial culture, international workforce, and use of English in many corporate settings. Employees typically work in a fast-moving environment where cross-functional collaboration, innovation, customer growth, and data-driven decision-making are highly valued.