Ecosystem Marketing - Energy Business Department

Job Description

This role supports ecosystem marketing for Rakuten’s Energy Business, helping connect electricity services with Rakuten’s wider membership, loyalty, and digital service ecosystem. Requirements typically include experience in marketing, business planning, customer acquisition, campaign management, or partnership development, along with strong analytical and communication skills. Japanese proficiency is likely important for domestic customer and partner coordination, while English may be useful in Rakuten’s international environment. The successful candidate is expected to design and execute initiatives, analyze market and customer data, coordinate cross-functional teams, and contribute to revenue growth and customer engagement. Experience in energy, telecommunications, e-commerce, or loyalty programs would be advantageous.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded as an online marketplace, it has developed a broad ecosystem spanning e-commerce, fintech, mobile communications, digital content, travel, advertising, and energy services. Rakuten’s business model connects these services through its membership platform and Rakuten Points loyalty program, encouraging customers to use multiple products within the group. The company operates in Japan and internationally, with a diverse workforce and a strong focus on digital innovation. Rakuten Energy is part of this wider ecosystem and provides electricity-related services to households and businesses. Employees generally work in a fast-moving, cross-functional environment where marketing, technology, partnerships, and data are closely connected.

Destination Guide

Japan offers opportunities in technology, e-commerce, telecommunications, finance, marketing, engineering, tourism, and customer services. Tokyo provides the largest concentration of international employers and generally offers higher salaries, while Osaka, Fukuoka, Nagoya, and Sapporo can offer lower living costs and growing business communities. Japanese workplace culture values punctuality, preparation, teamwork, and respectful communication. Daily life is convenient, with excellent public transport, reliable services, and diverse food and entertainment, although housing and commuting in Tokyo can be expensive. Foreign professionals normally need an appropriate work visa, commonly sponsored by their employer; highly skilled workers may qualify for a points-based visa. Applicants should prepare educational and employment documents, budget for initial housing costs, and confirm health insurance, taxes, and relocation support before moving.