Social Media Marketing Planner - Group Marketing Supervisory Department, Marketing Division

Role summary

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This role plans and manages social media marketing for Rakuten Group, including content strategy, campaign development, channel operations, audience engagement, performance analysis, and coordination with internal teams or external agencies. Candidates are expected to have practical experience in social media marketing, digital campaign planning, content production, and data-driven reporting. Strong communication, project coordination, and presentation skills are important, along with an understanding of major platforms and current digital trends. Business-level Japanese is likely required, while English proficiency may be useful in Rakuten’s international environment. The successful candidate should be creative, organized, commercially aware, and able to manage several initiatives while improving brand visibility and user engagement.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile telecommunications, digital content, travel, advertising, and other online services. Its business model connects consumers and merchants through the Rakuten membership, loyalty, and points platform. Rakuten is known for its large domestic customer base, global partnerships, and strong focus on digital innovation. The company employs a diverse workforce and uses English in many corporate and cross-border operations. Marketing teams support Rakuten’s numerous brands and services by developing integrated campaigns, strengthening customer relationships, and expanding engagement across digital channels. Employees typically work in a fast-paced, collaborative environment where initiative, adaptability, and measurable business results are highly valued.