Marketing Communication Specialist - Brand Marketing Strategy Department, Marketing Division

Job Description

This role supports Rakuten’s brand marketing strategy through integrated marketing communications, campaign planning, content development, public relations coordination, and collaboration with internal teams and external agencies. Candidates are expected to have experience in marketing communications, branding, advertising, public relations, or a related field, along with strong project-management and communication skills. Business-level Japanese and English are likely important in Rakuten’s international environment. The successful candidate should be creative, organized, commercially aware, comfortable managing multiple stakeholders, and able to turn brand strategy into clear, engaging communications across different channels.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, travel, online advertising, and other internet services. Its well-known Rakuten membership and loyalty platform connects customers with numerous products and services, while Rakuten Mobile and Rakuten Card are important parts of its consumer business. The company has expanded internationally and promotes a culture centered on innovation, entrepreneurship, and its “Omotenashi” spirit of customer service. Employees often work in multicultural, cross-functional teams, particularly in marketing, technology, and global business roles. Rakuten is a large, fast-moving organization, so candidates should be comfortable with change, ambitious targets, and collaboration across business units.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, finance, marketing, engineering, hospitality, education, and international business. Tokyo has the broadest job market, while Osaka, Nagoya, Fukuoka, and Sapporo also provide growing opportunities. Japanese workplaces value reliability, teamwork, respect, and attention to detail; international companies may use more English, but Japanese ability significantly improves career prospects and daily life. Japan offers excellent public transport, healthcare, safety, food, and cultural experiences, although housing and living costs are high in major cities. Most overseas professionals need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services visa. Applicants normally need a relevant degree or professional experience, and the employer usually supports the Certificate of Eligibility process. Before relocating, arrange housing, health insurance, tax registration, and residence procedures. Learning basic Japanese and understanding workplace etiquette will make settling in much easier.