Marketing Planner (Rakuten All Services Integrated App) - Marketing Division

Job Description

This role plans and executes integrated marketing initiatives for Rakuten’s All Services Integrated App, helping connect users with Rakuten’s broad ecosystem. Typical requirements include experience in marketing planning, campaign development, customer or market analysis, and cross-functional project coordination. Candidates are expected to understand digital marketing, use data to evaluate performance, communicate effectively with internal stakeholders, and manage projects from strategy through execution. Experience with app marketing, CRM, promotions, or loyalty programs is advantageous. Business-level Japanese is likely important for working with domestic teams, while English may be useful in Rakuten’s international environment. The successful candidate should be customer-focused, commercially minded, organized, and comfortable working in a fast-moving, multi-service business.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and other online services. Rakuten’s membership and loyalty platform connects these businesses, allowing customers to earn and use Rakuten Points across multiple products. The company has a significant international presence and employs people from diverse professional and cultural backgrounds. Its integrated app strategy is intended to make Rakuten services easier to discover and use in one connected digital experience. Employees typically work in a fast-paced environment that emphasizes innovation, data-driven decision-making, collaboration, and customer value. Rakuten is also known for its strong use of English in internal communication, although Japanese proficiency can be important for many Japan-based roles.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, mobile communications, finance, marketing, engineering, tourism, and international business. Tokyo provides the widest choice of jobs and the highest salaries, while Osaka, Nagoya, Fukuoka, and Sapporo may offer lower living costs and growing technology markets. Japanese workplace culture generally values punctuality, preparation, teamwork, respect, and careful communication. Tokyo life is convenient and lively, with excellent public transport, varied food, and extensive cultural activities, but housing and commuting can be expensive. A work visa normally requires employer sponsorship, an eligible job, and appropriate academic or professional qualifications; highly skilled professionals may qualify for preferential treatment. New arrivals should arrange housing, residence registration, health insurance, a bank account, and a phone after arrival. Learning Japanese improves daily life and career prospects, even in companies that use English. Rakuten may provide relocation or visa support depending on the position and employment terms.