IMS Group – Integrated Media Strategy Specialist - Group Marketing Department, Marketing Division

Job Description

This role supports Rakuten’s integrated media strategy across the Group Marketing Department, helping plan, coordinate and optimize campaigns across digital, offline and owned media channels. Candidates are expected to have experience in media planning, marketing communications, campaign management or a related field, along with strong analytical, project-management and stakeholder-coordination skills. Familiarity with digital advertising, performance measurement and marketing tools is valuable. Business-level Japanese and English communication skills may be required because the position involves working with internal teams, agencies and international stakeholders. The successful candidate should be commercially minded, organized, proactive and able to turn marketing objectives into effective, measurable media plans.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, travel, advertising and professional services. Its membership and loyalty platform connects many of these businesses, allowing customers and merchants to use Rakuten points across the Group. Rakuten has expanded internationally through partnerships, acquisitions and technology investments, while continuing to develop its domestic marketplace and mobile network. The company has a diverse, multinational workforce and commonly uses English in corporate and global business settings, although Japanese is important for many Japan-based roles. Employees may work in a fast-moving environment involving multiple products, brands and internal stakeholders.

Destination Guide

Japan offers opportunities in technology, e-commerce, finance, marketing, engineering, tourism, education and customer support, especially in Tokyo, Osaka, Nagoya and Fukuoka. The culture values punctuality, teamwork, respect, attention to detail and continuous improvement. Life in Japan can be convenient and safe, with excellent public transport, varied food, seasonal festivals and a mix of urban and traditional communities. Tokyo provides the largest job market but has high housing costs; regional cities may offer a slower pace and lower expenses. Foreign professionals generally need an appropriate work visa, usually sponsored by an employer, before starting employment. Common routes include Engineer/Specialist in Humanities/International Services and Highly Skilled Professional visas. Applicants should prepare qualifications, employment records and a residence process after arrival. Learning Japanese improves daily life and career prospects, even when English is used at work.