The role supports product marketing for Rakuten’s Energy business in Japan, helping develop customer insights, positioning, campaigns, promotional materials, and go-to-market initiatives. Candidates are expected to have experience in product marketing, marketing planning, market research, or a related commercial field. Strong communication, project coordination, analytical ability, and Japanese business fluency are likely important, along with the ability to work across sales, product, operations, and external partners. Experience in energy, utilities, telecommunications, digital services, or subscription businesses would be advantageous. The successful candidate should be proactive, commercially minded, comfortable managing multiple priorities, and able to turn customer and market information into practical marketing actions.
Rakuten Group, Inc. is a major Japanese technology and internet company founded in 1997 and headquartered in Tokyo. It operates a broad ecosystem covering e-commerce, online travel, digital content, fintech, mobile communications, banking, securities, advertising, and energy services. Rakuten’s business model connects these services through its membership program and Rakuten Points, encouraging customers to use multiple products across the group. The company has expanded internationally while maintaining a strong focus on Japan’s digital economy. Rakuten Energy provides electricity-related services to households and businesses, supporting the company’s wider sustainability and consumer-services strategy. Employees typically work in a fast-moving, cross-functional environment where marketing, technology, data, and business development are closely connected. English may be used in international teams, while Japanese is generally important for domestic-market roles.
Japan offers opportunities in technology, telecommunications, e-commerce, finance, energy, manufacturing, tourism, healthcare, and education. Tokyo has the largest international job market, while Osaka, Nagoya, Fukuoka, and Sapporo can provide lower-cost alternatives. Workplace culture values punctuality, preparation, teamwork, respect for hierarchy, and careful communication, although global companies may have more flexible styles. Life in Japan is generally safe and convenient, with excellent public transport, reliable services, and varied food and leisure options. Housing and commuting costs are highest in Tokyo, and learning Japanese makes daily life and career progression easier. Foreign professionals usually need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services visa; requirements depend on qualifications and job duties. Employers commonly assist with sponsorship, relocation paperwork, and sometimes housing. Before moving, check tax, health insurance, residence registration, and family-dependant rules.
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