Rakuten Mobile is seeking a Digital Marketing Specialist to plan, execute, and improve digital campaigns supporting customer acquisition and service growth. The role is expected to manage channels such as web advertising, search, social media, email, and app-based marketing, while monitoring performance and optimizing budgets and conversion rates. Candidates should have practical digital marketing experience, strong analytical and communication skills, and the ability to coordinate with internal teams and external agencies. Experience in telecommunications, e-commerce, CRM, marketing automation, or Japanese market campaigns would be advantageous. Business-level Japanese and English may be useful for working across Rakuten’s international organization.
Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates an extensive ecosystem covering e-commerce, fintech, digital content, travel, advertising, and mobile telecommunications. Rakuten Mobile is the group’s telecommunications business, offering mobile communication services and working to expand its network and customer base in Japan. The company promotes an integrated membership and loyalty model, allowing customers to use Rakuten Points and related services across multiple businesses. Rakuten has a highly international workforce and operates with English as an important internal business language in many divisions. Employees typically work in a fast-moving environment where data, experimentation, customer growth, and collaboration across businesses are important. The company offers opportunities for professionals interested in digital platforms, technology, marketing, and large-scale consumer services.
Japan offers strong opportunities in technology, telecommunications, e-commerce, finance, tourism, manufacturing, and digital marketing, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Japanese workplaces value punctuality, preparation, teamwork, and respectful communication, although international companies may use more flexible styles. Living costs are highest in Tokyo; regional cities generally provide more space and lower rent. Public transportation is reliable, healthcare is accessible, and everyday life is convenient, but learning basic Japanese makes housing, administration, and social integration easier. Foreign professionals commonly need an appropriate work visa, usually sponsored by their employer, with qualifications and employment documents assessed by immigration authorities. Before relocating, arrange housing, health insurance, tax registration, a bank account, and a residence card. Japan has four seasons, excellent food, distinctive regional cultures, and easy domestic travel across its main islands. Confirm visa, salary, relocation benefits, and language expectations directly with the employer before accepting an offer.
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