The Marketing Consultant supports Rakuten’s marketing initiatives by developing strategies, analyzing customer and market data, coordinating campaigns, and proposing solutions that improve brand visibility and business performance. Candidates are generally expected to have experience in marketing, consulting, advertising, digital campaigns, or related business functions, along with strong communication, presentation, and analytical skills. Business-level Japanese and English may be required or highly valued, particularly when working with international stakeholders. The successful candidate should be proactive, commercially minded, comfortable managing multiple projects, and able to translate client or business needs into practical marketing plans.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of services including e-commerce, digital content, fintech, mobile communications, travel, online advertising, and professional sports. Rakuten’s business model connects users and merchants through its membership and loyalty-point platform, creating opportunities for cross-service engagement. The company has expanded internationally and employs people from many cultural and professional backgrounds. Its corporate environment is known for a strong focus on innovation, data-driven business, entrepreneurship, and English usage in many departments. Employees may work with teams across Japan and overseas markets, supporting products and services that serve consumers, businesses, advertisers, and partner organizations.
Japan offers opportunities in technology, e-commerce, finance, consulting, marketing, engineering, hospitality, education, and international business. Tokyo provides the widest selection of professional roles, while Osaka, Nagoya, Fukuoka, and Sapporo offer growing alternatives with generally lower living costs. Japanese workplaces value punctuality, teamwork, respect, preparation, and attention to detail; international companies may use more English. Daily life is convenient, safe, and supported by excellent public transport, healthcare, and digital services, though housing and commuting in Tokyo can be expensive. Foreign workers usually need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services visa, and must meet education or professional-experience requirements. Before relocating, arrange a valid passport, employment contract, residence procedures, health insurance, tax registration, housing, and a local bank account. Learning practical Japanese greatly improves workplace and community life.
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