Marketing Strategy - Brand Marketing Strategy Department, Marketing Division

Job Description

This role develops and executes brand marketing strategies for Rakuten in Japan, helping strengthen brand awareness, customer engagement, and business growth across the group’s services. Candidates are expected to have experience in marketing strategy, brand management, market research, campaign planning, or integrated communications. Strong analytical, presentation, project management, and stakeholder coordination skills are important. The position typically requires business-level Japanese and English, as well as the ability to work with multiple internal teams, agencies, and senior stakeholders. Rakuten will expect the successful candidate to understand consumer behavior, convert business objectives into practical marketing plans, manage projects effectively, and use performance data to improve results.

Company Info

Rakuten Group, Inc. is a major Japanese internet and technology company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem that includes e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Its membership and loyalty platform connects customers across many of these businesses, supported by the Rakuten Point program. Rakuten has expanded internationally through partnerships, acquisitions, and technology investments, while continuing to develop its core Japanese businesses. The company promotes a diverse, global working environment and commonly uses both Japanese and English in corporate and cross-border roles. Marketing employees may work across multiple brands and services, coordinating with product, data, sales, creative, and international teams to build consistent customer experiences and strengthen Rakuten’s overall brand.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, finance, telecommunications, consulting, tourism, manufacturing, and digital marketing. Tokyo provides the largest concentration of international employers and professional roles, while Osaka, Nagoya, Fukuoka, and Sapporo offer growing alternatives with different living costs and lifestyles. Japanese workplace culture generally values punctuality, preparation, teamwork, respect for hierarchy, and careful communication. Daily life is safe and convenient, with excellent public transportation, reliable services, and varied food and entertainment. Tokyo rents can be high, so many newcomers choose suburbs with good rail connections. Foreign professionals normally need an employer-sponsored work visa, such as the Engineer/Specialist in Humanities/International Services status; qualifications and an employment contract are required. Employers often assist with visa procedures and relocation, but applicants should confirm housing, insurance, taxation, and Japanese-language expectations before moving.