Group-wide Marketing Planner - Group Marketing Supervisory Department, Marketing Division

Job Description

This role plans and coordinates marketing activities across the Rakuten Group, helping align business units with group-wide branding, customer engagement, and growth objectives. Candidates should have experience in marketing planning, campaign management, project coordination, market analysis, or a related field. Strong communication, presentation, and stakeholder-management skills are important, as the position involves working with multiple departments and possibly overseas teams. Business-level Japanese and English may be expected, along with the ability to manage priorities, analyze performance data, and turn strategic goals into practical marketing plans. The successful candidate is expected to be organized, commercially aware, proactive, and comfortable working in a fast-paced, international environment.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of services including e-commerce, online marketplaces, fintech, credit cards, banking, mobile communications, digital content, travel, and advertising. Rakuten’s business model connects customers and merchants through its membership and points programs, encouraging users to engage with multiple services. The company has expanded internationally and works with employees, partners, and customers across many countries. Its corporate culture emphasizes innovation, entrepreneurship, customer focus, and collaboration across businesses. Rakuten is also known for promoting English as a common internal language in many departments. The Group Marketing Division supports consistent branding, customer communication, and coordinated growth initiatives across Rakuten’s diverse businesses.

Destination Guide

Japan offers strong opportunities in technology, e-commerce, finance, telecommunications, consulting, manufacturing, tourism, and digital marketing. Tokyo is the main international business center, while Osaka, Nagoya, Fukuoka, and Sapporo provide growing career options and generally different living costs. Japanese workplace culture values punctuality, reliability, teamwork, and respectful communication. Daily life is safe and convenient, with excellent public transport, healthcare, food, and cultural activities, although housing and commuting in Tokyo can be expensive. Foreign professionals usually need an appropriate work visa, commonly sponsored by their employer; requirements depend on qualifications and job type. A university degree or relevant professional experience is often required. Relocating typically involves arranging housing, residence registration, health insurance, a phone, and a bank account. Japanese language ability is valuable for daily life and many roles, though international companies may use English.