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This role plans and coordinates marketing activities across the Rakuten Group, helping align business units with group-wide branding, customer engagement, and growth objectives. Candidates should have experience in marketing planning, campaign management, project coordination, market analysis, or a related field. Strong communication, presentation, and stakeholder-management skills are important, as the position involves working with multiple departments and possibly overseas teams. Business-level Japanese and English may be expected, along with the ability to manage priorities, analyze performance data, and turn strategic goals into practical marketing plans. The successful candidate is expected to be organized, commercially aware, proactive, and comfortable working in a fast-paced, international environment.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem of services including e-commerce, online marketplaces, fintech, credit cards, banking, mobile communications, digital content, travel, and advertising. Rakuten’s business model connects customers and merchants through its membership and points programs, encouraging users to engage with multiple services. The company has expanded internationally and works with employees, partners, and customers across many countries. Its corporate culture emphasizes innovation, entrepreneurship, customer focus, and collaboration across businesses. Rakuten is also known for promoting English as a common internal language in many departments. The Group Marketing Division supports consistent branding, customer communication, and coordinated growth initiatives across Rakuten’s diverse businesses.
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