The role researches customer needs, behaviors, and expectations to improve Rakuten Mobile’s user experience and support brand and marketing strategy. Typical requirements include experience in UX research, market research, customer insight, or service design; the ability to plan and conduct interviews, surveys, usability testing, and competitor analysis; and strong skills in synthesizing findings into clear recommendations. Experience with both qualitative and quantitative methods, mobile or digital services, and Japanese consumer markets is valuable. Candidates are expected to collaborate with designers, marketers, product managers, and business teams, communicate findings effectively, and turn research into practical improvements. Japanese and English communication skills may be useful in Rakuten’s international working environment.
Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, online travel, digital content, advertising, and mobile telecommunications. Its services are connected through the Rakuten membership and points program, allowing customers to use multiple products within one platform. Rakuten Mobile is the group’s telecommunications business, providing mobile voice and data services while expanding its network and digital customer experience. The company has a strongly entrepreneurial culture and works with teams and customers across Japan and international markets. Employees commonly work on large-scale consumer platforms, data-driven services, and products that combine technology, marketing, and commerce.
Japan offers opportunities in technology, telecommunications, e-commerce, finance, hospitality, manufacturing, education, and healthcare, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Workplaces often value punctuality, preparation, teamwork, and respect for hierarchy, although international companies may have more flexible cultures. Daily life is generally safe and convenient, with excellent public transport, reliable services, varied food, and distinct seasonal traditions. Housing and commuting costs are highest in Tokyo, while regional cities can offer a slower pace and lower expenses. Foreign professionals usually need a work visa, commonly sponsored by their employer; relevant qualifications and a suitable employment contract are required. Relocation involves arranging housing, residence registration, health insurance, a bank account, and a tax number. Learning basic Japanese is highly recommended, even in English-friendly workplaces.
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