Rakuten is seeking a Front-End Engineer for its Brand Marketing Strategy Department in the Marketing Division. The role typically requires professional experience developing web applications, strong skills in HTML, CSS, JavaScript, and modern front-end frameworks such as React or Vue, plus familiarity with responsive design, accessibility, performance optimization, Git, and API integration. Experience working with designers, marketers, and back-end engineers is valuable. The successful candidate is expected to build reliable, user-friendly digital experiences that strengthen Rakuten’s brand, translate business and creative requirements into effective interfaces, maintain coding quality, and contribute proactively to planning, testing, and continuous improvement. Business-level Japanese or English may be required depending on team responsibilities.
Rakuten Group, Inc. is one of Japan’s largest internet and technology companies, headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, digital content, travel, advertising, and online services. Its membership and loyalty platform connects many of these businesses through Rakuten Points, creating an integrated customer experience. Rakuten has expanded internationally and employs people from many backgrounds, making English a working language in some divisions, although Japanese remains important for numerous roles in Japan. The company promotes innovation, entrepreneurship, and collaboration across its businesses. This marketing-focused engineering position sits within an organization responsible for strengthening Rakuten’s corporate and consumer brand through digital platforms, campaigns, and engaging online experiences.
Japan offers strong opportunities in software engineering, cloud services, e-commerce, fintech, telecommunications, gaming, manufacturing technology, and digital marketing. Tokyo has the largest concentration of international employers, while Osaka, Fukuoka, Nagoya, and Sapporo provide growing technology markets and different living costs. Japanese workplace culture often values punctuality, preparation, teamwork, and careful communication, though global companies may have more flexible styles. Lifestyle options range from energetic city living to quieter coastal and mountain communities, with excellent public transport, safety, healthcare, and food. Rent and daily expenses are highest in central Tokyo. Foreign professionals usually need an employer-sponsored work visa, commonly the Engineer/Specialist in Humanities/International Services status; the company normally supports the application. A valid passport, degree or relevant professional experience, employment contract, and residence registration are generally needed. Learning Japanese improves everyday life, career mobility, and integration, even when the workplace uses English.
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