Data Analyst - Marketing Planning Department, Planning and Management Section, Planning Management Group, Marketing Division

Job Description

The role requires analyzing marketing and business data, preparing reports and forecasts, monitoring performance indicators, and supporting planning decisions across Rakuten’s marketing organization. Candidates are expected to have experience with data analysis, statistical methods, spreadsheet tools, SQL, and ideally visualization or business intelligence platforms. Strong communication skills are important because the position involves explaining insights to marketing and management stakeholders. Japanese and English ability may be valuable in Rakuten’s international environment. The successful candidate should be organized, commercially minded, comfortable handling large datasets, and able to turn complex findings into practical recommendations.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet-services company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering online shopping, digital content, travel, fintech, banking, mobile communications, advertising, and professional services. Rakuten’s business model connects customers and merchants through its membership program and Rakuten Points, creating an integrated digital platform. The company has expanded internationally and employs a diverse workforce, with English commonly used in many corporate and technology teams. This marketing planning role supports data-driven decision-making within Rakuten’s large consumer and digital-services businesses. Employees typically work in a fast-moving environment where cross-functional collaboration, experimentation, customer insight, and measurable business outcomes are strongly valued.

Destination Guide

Japan offers opportunities in technology, data analytics, engineering, finance, tourism, healthcare, manufacturing, and education, especially in Tokyo, Osaka, Nagoya, and Fukuoka. The culture combines efficiency, respect, teamwork, and attention to detail, while major cities provide international communities and modern conveniences. Lifestyle costs vary: Tokyo is highly connected but expensive, whereas regional cities offer more space and lower rent. Public transport is excellent, healthcare is reliable, and everyday life is generally safe. Most professional roles require a work visa, commonly sponsored by the employer under an Engineer/Specialist in Humanities/International Services status; highly qualified workers may qualify for a points-based visa. Applicants usually need a valid job offer, passport, qualifications, and supporting documents. Learning Japanese improves career prospects and daily integration. Relocating workers should budget for deposits, agency fees, transport, and initial living expenses.