Rakuten ID Strategy Promotion - Group Marketing Supervisory Department, Marketing Division

Job Description

This role supports Rakuten ID strategy and promotion within the Group Marketing Supervisory Department. Responsibilities are likely to include planning and executing initiatives that increase Rakuten ID usage, coordinating campaigns across Rakuten services, analyzing customer and marketing data, and working with internal business units and external partners. Candidates should have experience in marketing strategy, campaign planning, digital services, customer engagement, or project coordination. Strong communication, analytical, presentation, and stakeholder-management skills are expected. The ability to work across departments in a fast-paced, multinational environment is important. Japanese proficiency is generally expected for domestic coordination, while English may be useful for global communication. A customer-focused mindset and the ability to turn data into practical marketing actions would be valuable.

Company Info

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded in 1997, it operates a broad ecosystem covering e-commerce, fintech, mobile communications, travel, digital content, advertising, and online services. Its membership and loyalty platform connects many of these businesses through the Rakuten ID and Rakuten Points programs. The company operates in Japan and internationally, serving consumers, merchants, advertisers, and business partners. Rakuten is known for its large-scale digital platform, data-driven marketing, and efforts to create integrated services across its ecosystem. Employees typically work in cross-functional teams and may collaborate with colleagues from different businesses and countries. The company offers opportunities in technology, marketing, finance, customer experience, operations, and corporate functions.

Destination Guide

Japan offers strong opportunities in technology, digital marketing, e-commerce, finance, manufacturing, tourism, and customer services, especially in Tokyo, Osaka, Nagoya, and Fukuoka. Work culture often values punctuality, teamwork, careful preparation, and respect for hierarchy, although international companies may be more flexible. Daily life is convenient, with excellent public transport, safe cities, reliable healthcare, and diverse food and entertainment. Tokyo is highly connected but expensive; regional cities generally offer lower housing costs and a slower pace. Foreign workers normally need an employer-sponsored work visa, such as Engineer/Specialist in Humanities/International Services, and must meet the relevant education or professional-experience requirements. Employers commonly assist with sponsorship, but applicants should confirm visa eligibility before moving. Learning Japanese improves workplace communication and everyday life, even where English is used.