Officer, Brands

Job Description

The Officer, Brands role supports Shangri-La's brand marketing and communications activities in Hong Kong. Typical requirements include a degree or diploma in marketing, communications, public relations, hospitality, or a related field, plus relevant experience in brand coordination, content development, social media, or hotel marketing. The candidate should have strong writing, organization, presentation, and stakeholder-management skills, with excellent English; Cantonese and Mandarin are advantageous. The role is expected to coordinate campaigns, maintain brand standards, prepare marketing materials, support digital content and partnerships, track results, and work effectively with hotels, agencies, and corporate teams. Attention to detail, creativity, commercial awareness, and the ability to manage multiple deadlines are important.

Company Info

Shangri-La Group is a luxury hospitality company headquartered in Hong Kong, operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, Hotel Jen, and Traders brands. The group is known for personalized Asian-inspired hospitality, high service standards, and properties ranging from city hotels to beach and resort destinations. Shangri-La employs a large international workforce in hotel operations, food and beverage, wellness, sales, marketing, finance, technology, and corporate functions. In Hong Kong, the company maintains a significant presence through its hotels and regional corporate activities. Employees typically work in a multicultural environment with opportunities for internal development and exposure to a global luxury hospitality network.

Destination Guide

Hong Kong offers strong opportunities in hospitality, tourism, retail, finance, technology, and marketing, with international hotels and regional offices regularly hiring skilled professionals. Its culture blends Cantonese traditions, British influences, modern business practices, festivals, temples, shopping, and a highly active dining scene. Lifestyle is fast-paced and urban, but beaches, hiking trails, islands, and country parks provide easy escapes. Most professional roles require an employer-sponsored Hong Kong work visa, generally arranged after a confirmed job offer; applicants must demonstrate suitable qualifications and experience. Relocation costs and housing can be high, especially on Hong Kong Island and in Kowloon, so employer benefits should be checked carefully. Public transport is extensive and efficient, and English is widely used in business, while Cantonese and Mandarin are valuable for customer-facing roles.