Officer, Brands

Role summary

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The Officer, Brands role supports Shangri-La's brand marketing and communications activities in Hong Kong. Typical requirements include a degree or diploma in marketing, communications, public relations, hospitality, or a related field, plus relevant experience in brand coordination, content development, social media, or hotel marketing. The candidate should have strong writing, organization, presentation, and stakeholder-management skills, with excellent English; Cantonese and Mandarin are advantageous. The role is expected to coordinate campaigns, maintain brand standards, prepare marketing materials, support digital content and partnerships, track results, and work effectively with hotels, agencies, and corporate teams. Attention to detail, creativity, commercial awareness, and the ability to manage multiple deadlines are important.

About the employer

Shangri-La Group is a luxury hospitality company headquartered in Hong Kong, operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, Hotel Jen, and Traders brands. The group is known for personalized Asian-inspired hospitality, high service standards, and properties ranging from city hotels to beach and resort destinations. Shangri-La employs a large international workforce in hotel operations, food and beverage, wellness, sales, marketing, finance, technology, and corporate functions. In Hong Kong, the company maintains a significant presence through its hotels and regional corporate activities. Employees typically work in a multicultural environment with opportunities for internal development and exposure to a global luxury hospitality network.