The Assistant Manager, Brands supports Shangri-La’s brand strategy, positioning, campaigns and communications across markets. Responsibilities may include coordinating brand projects, preparing presentations and briefs, managing agency and stakeholder relationships, monitoring market trends, and ensuring consistent application of brand standards. Candidates are expected to hold a degree in marketing, communications, business or a related discipline, with several years of experience in brand management, marketing or hospitality. Strong writing, project-management, presentation and organizational skills are important, along with commercial awareness, attention to detail and the ability to manage multiple deadlines. Experience with an international hotel group, luxury brands or regional campaigns is advantageous. Fluency in English is normally required; Cantonese or Mandarin may be helpful in Hong Kong.
Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is recognized for its Asian-inspired service culture, premium accommodation, restaurants, wellness facilities and destination resorts. Its portfolio includes Shangri-La Hotels and Resorts, Traders Hotels, Kerry Hotels and JEN by Shangri-La, serving luxury, business and leisure travelers. The company emphasizes warm hospitality, personalized service, responsible business practices and long-term relationships with guests, colleagues and local communities. Corporate roles in Hong Kong support global brand development, commercial strategy, marketing, operations and shared services across the group’s international network.
Hong Kong is a compact, highly connected city spread across Hong Kong Island, Kowloon and the New Territories, with many outlying islands nearby. It offers strong opportunities in hospitality, tourism, finance, retail, technology, marketing and regional headquarters roles. The culture blends Cantonese traditions with international influences, while English is widely used in business. Lifestyle options range from dense urban neighborhoods, shopping and nightlife to beaches, hiking trails and excellent public transport. Housing is expensive, so many newcomers choose areas with convenient MTR access and compare employer-provided accommodation or allowances. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer; applicants must demonstrate relevant qualifications, experience and a genuine job offer. Dependants may usually apply for visas linked to the principal applicant. Healthcare, schools and relocation services should be researched before arrival, and a valid passport, employment contract and qualification documents are essential.
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