Senior Executive, Content Marketing & PR

Job Description

The Senior Executive, Content Marketing & PR is expected to support Shangri-La Singapore’s content strategy, public relations activities, media engagement and brand communications. Requirements typically include a diploma or degree in marketing, communications, journalism, public relations or a related field, along with relevant experience in content creation, social media, copywriting and media relations. The successful candidate should have excellent written and verbal communication skills, strong storytelling ability, sound knowledge of digital channels and a good understanding of hospitality or lifestyle marketing. The role also requires creativity, attention to detail, organisation, initiative and the ability to manage multiple campaigns while working effectively with internal teams, agencies and media partners.

Company Info

Shangri-La is a luxury hospitality group founded in Asia and recognised for its warm service, refined accommodation and distinctive guest experiences. The group operates hotels, resorts and related hospitality businesses across Asia, the Middle East, Europe, North America and other international markets. Shangri-La Singapore is a landmark urban resort set amid extensive gardens, offering hotel rooms, suites, restaurants, event facilities, wellness services and family-oriented experiences. The company places strong emphasis on genuine Asian hospitality, service excellence, teamwork and professional development. Employees may work across guest services, food and beverage, events, sales, marketing, finance, engineering and other hotel functions. Its marketing and public relations teams help position the property, promote dining and lifestyle offerings, manage communications and build relationships with guests, media and commercial partners.

Destination Guide

Singapore is a compact, highly developed island city-state with strong opportunities in hospitality, tourism, marketing, technology, finance and professional services. Its multicultural society blends Chinese, Malay, Indian and international influences, reflected in its food, festivals and languages. The lifestyle is safe, convenient and fast-paced, with efficient public transport, modern healthcare, shopping, parks and a vibrant dining scene. Housing can be expensive, particularly near central districts, so newcomers often compare shared accommodation with employer-provided options. Foreign professionals generally need an approved work pass, such as an Employment Pass or S Pass, sponsored or supported by an employer; eligibility depends on salary, qualifications and government requirements. New arrivals should budget for rent, transport, insurance and daily expenses, and confirm relocation assistance, taxation, medical coverage and pass arrangements with Shangri-La before accepting an offer.