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Social Media Manager

Australia Minor Hotels Corporate Office - ANZ AUD $85,000–$110,000 per year, plus superannuation*
Job Description

The Social Media Manager is responsible for developing and managing Minor Hotels’ social media presence across Australia and New Zealand. Requirements typically include proven experience in social media management, content planning, copywriting, digital marketing, community engagement, analytics and social advertising. Strong written and verbal communication skills, creativity, commercial awareness and familiarity with platforms such as Instagram, Facebook, TikTok and LinkedIn are expected. The successful candidate should be comfortable coordinating with hotels, agencies and internal stakeholders, maintaining brand standards and using performance data to improve campaigns. Hospitality, travel or tourism experience is advantageous, along with strong organisational skills and the ability to manage multiple deadlines.

Company Info

Minor Hotels is an international hospitality group operating hotels, resorts and serviced apartments across Asia, the Middle East, Africa, Europe, the Indian Ocean, Australia and New Zealand. Its portfolio includes well-known brands such as Anantara, Avani, Oaks, NH Collection, NH Hotels, Tivoli and Elewana. In Australia and New Zealand, Minor Hotels manages a broad range of accommodation and resort properties, serving business, leisure and long-stay travellers. The corporate office supports hotel operations through functions including marketing, communications, revenue, finance, human resources and commercial development. The organisation focuses on delivering distinctive guest experiences while growing its global hospitality brands. A Social Media Manager in the ANZ corporate team would help strengthen brand visibility, engage audiences and support hotel-level and regional marketing activity.

Destination Guide

Australia offers strong opportunities in hospitality, tourism, marketing and corporate communications, particularly in Sydney, Melbourne, Brisbane, Perth and resort destinations such as Queensland and the Northern Territory. The culture is generally informal, multicultural and outdoors-oriented, with an emphasis on work-life balance. Lifestyle costs can be high in major cities, especially for rent, transport and childcare, while regional areas may offer a more relaxed pace and tourism-focused work. Most overseas employees need a suitable visa, such as an employer-sponsored visa, skilled visa or working holiday visa, depending on nationality, age, qualifications and employment conditions. Relocation usually involves arranging a tax file number, bank account, healthcare cover and accommodation. Public transport is practical in major cities, but a car is useful in regional and resort areas. Australia’s large distances and varied climate should be considered when choosing where to live.