Director of Sales & Marketing

Job Description

The Director of Sales & Marketing is responsible for developing and executing strategies that increase hotel revenue, occupancy, market share and brand visibility. Requirements typically include a degree or diploma in hospitality, business or marketing, substantial experience in hotel sales and marketing, strong knowledge of local and international markets, and proven leadership skills. The successful candidate is expected to build relationships with corporate clients, travel agencies, event organisers and key accounts, lead the sales and marketing team, manage budgets, monitor competitors and deliver commercial targets. Excellent communication, negotiation, analytical and presentation skills are essential, together with a strong understanding of luxury hospitality and digital marketing.

Company Info

Shangri-La Hotels and Resorts is a Hong Kong-based luxury hospitality group with hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The company is recognised for personalised Asian hospitality, high service standards and its Shangri-La, Traders, JEN and Kerry hotel brands. Its properties range from urban business hotels to island and destination resorts, serving leisure travellers, corporate guests, families and major events. Shangri-La places strong emphasis on guest satisfaction, colleague development, responsible business practices and long-term relationships with local communities. In Malaysia, the group has operated prominent properties in destinations including Kuala Lumpur, Penang, Sabah and other resort locations. A senior sales and marketing leader can expect a structured international environment, exposure to diverse markets and responsibility for driving both brand reputation and commercial performance.

Destination Guide

Malaysia offers varied opportunities in luxury hotels, resorts, restaurants, tourism, events and travel services, particularly in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak. Its island lifestyle combines beaches, diving, rainforest excursions and relaxed coastal communities, while cities provide strong dining, shopping and international business networks. Malaysian culture is multicultural, with Malay, Chinese, Indian and indigenous influences reflected in food, festivals, language and daily life. English is widely used in business, although Malay is the national language. Foreign professionals normally need an employment pass sponsored by their employer; the company generally handles the application and approval process before work begins. Candidates should confirm salary, accommodation, insurance, relocation support and tax arrangements in writing. Langkawi and Penang suit coastal living, while Kuala Lumpur offers the broadest professional network and convenient international connections.