F&B Sales Manager

Job Description

The F&B Sales Manager is responsible for promoting and selling the hotel’s restaurants, catering, banqueting and food-and-beverage packages. Typical requirements include a diploma or degree in hospitality, business or a related field, along with several years of hotel sales or F&B experience. The candidate should understand local and corporate markets, possess strong communication and negotiation skills, and be confident managing client accounts and event enquiries. Responsibilities include developing sales leads, preparing proposals, conducting site inspections, achieving revenue targets, coordinating with culinary and operations teams, and ensuring high service standards. The role requires commercial awareness, professional presentation, strong organisation, flexibility and the ability to build lasting relationships with guests, companies and event planners.

Company Info

Shangri-La is a major luxury hospitality group founded in Asia, operating hotels, resorts and related properties across Asia, the Middle East, Europe and other international markets. The group is recognised for its premium accommodation, destination resorts, restaurants, spa services and personalised Asian-inspired hospitality. Shangri-La properties typically serve leisure travellers, corporate guests, weddings, conferences and social events, creating broad opportunities in hotel operations, food and beverage, sales and guest services. In Malaysia, the company has established resorts and city hotels that cater to both domestic and international visitors. Employees can expect a structured hotel environment, brand service standards, training opportunities and collaboration across commercial and operational departments. Exact benefits, service-charge arrangements and career progression depend on the specific property, employment contract and local Malaysian regulations.

Destination Guide

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak. Island destinations such as Langkawi, Penang and parts of Sabah provide jobs in resorts, restaurants, events, diving, wellness and tourism sales, while major cities offer stronger corporate and convention markets. The culture is multicultural, with Malay, Chinese, Indian and indigenous influences; English is widely used in hotels, although Malay is the national language. Lifestyle ranges from busy urban living to relaxed beaches, with generally affordable food and transport, though island housing can be seasonal and more expensive. Foreign nationals normally need an employer-sponsored Employment Pass, and the employer must support the application before work begins. Candidates should verify contract terms, accommodation, medical cover, taxation and service charges. Local networking and knowledge of regional travel patterns are valuable for F&B sales roles.