Officer, Brands

Job Description

The Officer, Brands role typically supports Shangri-La’s brand communications, marketing initiatives, content development, and coordination across hotels or corporate functions. Candidates are generally expected to have a degree or diploma in marketing, communications, public relations, hospitality, or a related field, along with relevant experience in brand management, campaign coordination, digital content, or communications. Strong writing, organization, presentation, and project-management skills are important. The successful candidate should be detail-oriented, commercially aware, comfortable working with multiple stakeholders, and able to protect brand standards while meeting deadlines. Fluency in English is normally required; Cantonese and Mandarin may be advantageous for a Hong Kong-based position.

Company Info

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, with a focus on warm Asian hospitality, high service standards, and memorable guest experiences. The group employs a large international workforce across hotel operations, corporate services, food and beverage, sales, marketing, technology, and support functions. A brand-focused position offers exposure to a well-established global luxury brand and collaboration with teams across different properties and markets. Shangri-La generally values service excellence, cultural awareness, integrity, teamwork, and continuous professional development.

Destination Guide

Hong Kong is a compact international city known for its skyline, efficient transport, diverse food culture, hiking trails, beaches, and vibrant arts and business scenes. Job opportunities are strong in hospitality, tourism, finance, retail, technology, logistics, and professional services, although competition can be high. The culture blends Cantonese traditions with international influences, and workplaces are often fast-paced and relationship-focused. Housing is expensive, but public transport is reliable and many districts offer convenient access to restaurants, shopping, and outdoor areas. Overseas professionals normally need an employment visa sponsored by their employer, with approval depending on qualifications, experience, salary, and whether the role meets local requirements. Employers commonly assist with visa documentation, while candidates should budget for deposits, relocation costs, and healthcare arrangements. Hong Kong offers a dynamic lifestyle, but applicants should research housing, taxation, and employment conditions before relocating.