Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role typically supports Shangri-La’s brand communications, marketing initiatives, content development, and coordination across hotels or corporate functions. Candidates are generally expected to have a degree or diploma in marketing, communications, public relations, hospitality, or a related field, along with relevant experience in brand management, campaign coordination, digital content, or communications. Strong writing, organization, presentation, and project-management skills are important. The successful candidate should be detail-oriented, commercially aware, comfortable working with multiple stakeholders, and able to protect brand standards while meeting deadlines. Fluency in English is normally required; Cantonese and Mandarin may be advantageous for a Hong Kong-based position.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, with a focus on warm Asian hospitality, high service standards, and memorable guest experiences. The group employs a large international workforce across hotel operations, corporate services, food and beverage, sales, marketing, technology, and support functions. A brand-focused position offers exposure to a well-established global luxury brand and collaboration with teams across different properties and markets. Shangri-La generally values service excellence, cultural awareness, integrity, teamwork, and continuous professional development.