The Marketing Coordinator will support Shangri-La’s marketing activities in the United Arab Emirates, including campaigns, content, social media, promotions, market research, communications and coordination with internal departments and external partners. Candidates are generally expected to hold a degree or diploma in marketing, communications, hospitality or a related field, with strong organisation, writing and digital skills. Experience in hotel marketing, public relations or customer-focused industries is advantageous. The role requires professionalism, creativity, attention to detail, confidence using Microsoft Office and digital marketing platforms, and the ability to manage deadlines. As part of the Emiratisation Program, the position is intended for a UAE national and requires enthusiasm for developing a career in luxury hospitality.
Shangri-La is a globally recognised luxury hospitality group founded in Hong Kong and known for warm Asian-inspired service. The company operates luxury hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international destinations. Its properties typically combine accommodation, restaurants, wellness facilities, meetings and events, and destination experiences. Shangri-La places strong emphasis on genuine hospitality, personalised guest care, colleague development and responsible business practices. In the United Arab Emirates, the group operates prominent properties including Shangri-La Hotel, Dubai and Shangri-La Qaryat Al Beri in Abu Dhabi. Marketing teams support brand positioning, guest engagement, promotional campaigns, digital communications and commercial performance. An Emiratisation role offers UAE nationals an opportunity to gain practical experience and build a long-term career within an internationally respected hotel organisation.
The United Arab Emirates is not an island but a federation of seven emirates, with Dubai and Abu Dhabi offering the largest hospitality and marketing job markets. Opportunities are available in luxury hotels, resorts, restaurants, tourism, events, retail and aviation. The culture blends Islamic traditions, Emirati heritage and a highly international population; modest dress and respect for local customs are important. Lifestyle options range from beaches, shopping and dining to desert activities, museums and major entertainment events. Summers are extremely hot, while winters are pleasant. Most expatriate employees need an employer-sponsored residence visa, work permit and medical screening; UAE nationals generally follow different employment arrangements. Employers often provide health insurance and sometimes accommodation or allowances, depending on the contract. Before relocating, confirm salary, housing, transport, annual leave, insurance and visa sponsorship. Dubai and Abu Dhabi have high living costs, so budgeting carefully is essential.
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